4 Reasons Video Marketing is so Powerful
The digital landscape is constantly changing. Jump back 15 years and YouTube, Twitter and Facebook hadn’t even been created. Go back 10 years, and no Instagram – that’s right, instagrammable wasn’t even a word!
Over the years we’ve seen digital trends come and go, and yet there’s no coming and going in this area. Video – indestructible – is consistently growing year on year.
In fact, it’s projected that by 2019, video will claim more than 80% of all web traffic. That’s a phenomenal amount of video.
It’s one of the most in-demand forms of marketing out there, but why is it so popular?
1. It’s Passive
Video requires little to no effort. You can be painting your nails, cooking up a storm, partaking in a spot of yoga, all with a video running at the mere touch of a button. It doesn’t require any effort on your part. You just press play and watch.
2. It’s Visual and Audible
Video is both visually stimulating and audible. With sight and sound being the two most well-developed of the human senses, video has the upper hand in the name of science and evolution!
It’s engaging, fast and easy for humans to understand because it works in the way that we work. In fact, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it.
3. It’s Emotional
Come on, fess up. How many times have you found yourself watching a movie with tears in your eyes and an expression on your face that mirrors that of the emotional character on screen. In fact, how many of you have welled up while watching retailer Christmas adverts?
Research shows images that elicit emotional responses cause our brains to release oxytocin – a chemical that helps us form empathy – leading to emotional connections that work to build trust in a product or brand. Don’t believe us? Take a look at these links when you’re done reading this:
• https://www.youtube.com/watch?v=h2caT4q4Nbs
• https://www.youtube.com/watch?v=litXW91UauE
4. It’s Ubiquitous, yet Personal
Wherever we are in the world – video is there too. We can watch it on a train on our way to work, while we sunbathe on the beach or while we’re tucked up at home in our beds.
Millions of people, all in different parts of the world can watch the same video at the same time. And yet it’s a medium that engages us individually by speaking to us on a personal level.
All of us like to be made to feel special – and video allows us to feel that way.
Now, we know what you’re thinking. That’s all well and good, but video is expensive – is it really worth the investment? The answer of course is yes – and here’s why:
1. Video can be re-edited and used multiple times with our shoot once and re-cycle aplenty approach – so you can really get your money’s worth.
2. It’s scalable – video allows you to reach millions of people, all over the world, across every digital platform.
3. Video will boost your SEO and enhance your conversion rates too. 65% of business decision-makers visit a marketer’s website after viewing a branded video and 39% contact a vendor after viewing a branded video.
4. Video content wants to go viral – it’s estimated that 92% of people who consume mobile videos share them with other people.
So if you’re looking for some help or advice in getting your video campaign off the ground or are just interested in how video could work for you – get in touch with us today.
Coussins Associates have been providing outsourced marketing services for over 25 years – yikes! Our clients enjoy the benefits of an easily scalable resource, no fixed costs, no hidden overheads and a team that can not only devise solutions and manage projects, but also take on downstream work such as research, copywriting and design management. All seamlessly integrated to provide a win-win solution – in-house marketing resources with outsourced cost savings.