Our associate Brendan seamlessly combines the wisdom of an owl with the energy of a puppy! As a highly established entrepreneur, consultant and social innovator, Brendan works with us on range of projects. Renowned for his natural enthusiasm for his subjects, Brendan specialises in strategy, innovation and transformation with a particular interest in start-up collaboration. With over 35 years’ experience in these areas, it’s fair to say that he really knows his stuff.
He’s founder and principal consultant at Dunphy Associates, but Brendan’s extensive CV goes far beyond this achievement alone! Co-founder of online benchmarking provider Max. Net (UK) Ltd. as well as internet services company Extend Solutions and Africaiq. He’s also current trustee of youth charity, ‘the lowdown’ and ‘Ekhaya Skill Centres’ as well as further advisor to ‘Teach the Future Europe’ (feeling like you should up the ante on your coffee rounds yet?).
And if that’s not impressive enough, Brendan also co-developed the ‘How to Farm Lightning’ innovation and creativity programme (be sure to look it up if you don’t know it!) – a key part of his abundant offer – and regularly writes and contributes on innovation trends. Luckily for us – and luckily for you – he still finds the time in his packed-out schedule to work with Coussins – I guess he must really like us, right?!
Click on the strategic insights below for some more chatter from the Coussins team.
Want to increase your sales and customer engagement in 3 simple steps? How you ask? By creating compelling content in a way your customers can understand. Did you know: The lifespan of a tweet is a mere half an hour? To connect with your audience, you need powerful words and actions to break through the…
Read more
This week we’re taking a look at project planning. You can read our blog post on five reasons to add project planning (back on) to your list here but before you do, please take part in our poll of the week, just for fun! Why is project planning and management important to you? It helps me…
Read more
The digital landscape is constantly changing. Jump back 15 years and YouTube, Twitter and Facebook hadn’t even been created. Go back 10 years, and no Instagram – that’s right, instagrammable wasn’t even a word! Over the years we’ve seen digital trends come and go, and yet there’s no coming and going in this area. Video…
Read more
April 2021 / 5 minute read Abraham Lincoln once famously said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. While maybe not the fastest axe sharpener, Lincoln was certainly sharp when it came to his process. Copywriting is a big part of what we…
Read more
March 2021 / 5 minute read Digital newsletters are a great marketing communications tool, they’re powerful, they work and they’re super low cost too. They’re a great way of communicating and a highly effective way of linking to, re-cycling or highlighting your content. You may have customers that you need to update regularly, or encourage…
Read more
February 2021 / 5 minute read Whilst organising and managing client events isn’t exactly a stress-free task, it is one that can be extremely rewarding in terms of marketing strategy, especially during these times where how we host and organise events has had to change drastically – from the physical in-person to virtual. So as…
Read more
February 2021 / 5 minute read Checking your work is important. Like it or not, people judge us for the way we articulate subjects – they form an impression of us – whether as an individual, brand or organisation – negative or positive, from how we communicate in written form. Writing always needs to be…
Read more
Excellent question. To optimise your website for voice search SEO, create your content around longer, question-based phrases, remembering to keep your answer to around 29 words. Like this is. That’s the short answer. But if you’re really going to hack VSSEO you should probably understand why exactly that’s the case. 50% of all internet queries…
Read more
‘Where is the knowledge we have lost in information.’ T.S. Elliot – The Rock Now, more than ever, all forward thinking enterprises realise the vital necessity of understanding their markets, customers, prospective customers, competitors and the environmental drivers which shape them all. Yet now, more than ever, with data analysts, analytics and big data all…
Read more
We all know how important planning any project is, but for some reason it always ends up at the bottom of our list – and sometimes it doesn’t even make the list! Of course, no one likes to admit it – but sometimes you just don’t want to do it. And we’ve been there, we’ll…
Read more
Having composed a piece of copy, it can be all too tempting to save and send without giving it another moment’s thought. Let’s face it, proofreading is hardly the most exciting of tasks; but we all know that it’s a key part of copywriting – don’t we?! The arguments for proofreading are relatively obvious. Typos,…
Read more
It’s weird to think of a time when Twitter, or the rest of the digital world for that matter, wasn’t bombarded with those little slanted noughts and crosses grids. But the truth is, there really was a time when the mighty Twitter was just a string of texts with no collective association to similar tweets. …
Read more
The term content marketing – the process of creating and sharing relevant media and written content consistently in order to attract and retain customers – has gained popularity in the past few years (although, in reality the process has been around for much, much longer!), so we thought we take a look at five of…
Read more
If you’ve seen Don McMillan’s “Life After Death by PowerPoint” – a very funny exploration of some of the tempting features of PowerPoint – then you’ll know some common habits that are a sure-fire way to leave your audience either irritated, confused or just plain bored. Seven years on and you still see the same…
Read more
After scaring ourselves with the looming threat of a robot invasion in the form of Siri, Google, Alexa and possibly even a real-life Sonny (for those of you who enjoyed the 2004 film, I,Robot) we thought with it being one of the top trends for 2018, we’d talk a little bit about voice search SEO…
Read more
The key to a successful project is planning, so when it comes to beginning any project, a project plan should be the very first thing on your list. You’re in a rush and anxious to get started, and so it might seem counter-intuitive to delay the start of your project, that’s understandable. But we assure…
Read more
When it comes to developing your cross-channel marketing communications strategy, it’s all too easy to look at digital as an add-on. Something you have to do too. But, you see, we strongly believe that’s the wrong approach. Because we believe that digital really is the core. If you think of it like an avocado –…
Read more
In the premiere episode of the latest season of South Park, viewers watched as South Park characters deliberately triggered responses from Alexa, Google and Siri smart devices. Which, of course, are voice-activated devices that many viewers of the show own. This resulted in rather profane comments from those smart home devices (not to be repeated…
Read more
Unless you’ve been living under a rock this past year, you’ve heard of GDPR – but just in case you’ve managed to miss it, GDPR refers to the General Data Protection Regulation, and it’s coming into effect on May 25th, this year. Now, what you may well be less familiar with is the ‘how will…
Read more
Whether you’re consumer focused or B2B, selling products or services, employing five people or five million, one thing is certain across the board. What’s that? Well, as our heading might have oh so slightly given away (whoops!), it’s the benefit you’ll see in maintaining a consistent brand identity. Of course, the concept of a brand…
Read more
In this video blog, Ricky talks about the ‘the mystery button’ and why it’s such a poor example of marketing and selling. Coussins Associates Video Blog: The Mystery Button from Coussins Associates on Vimeo. Coussins Associates have been providing outsourced marketing services for over 25 years – yikes! Our clients enjoy the benefits of an…
Read more
It’s a question we get time and time again here at Coussins Associates, “what does outsourced marketing mean for me?”. So, in an attempt to set the record straight as they say, we thought we’d take a look at our top five benefits of outsourced marketing, and how it can help your business to become…
Read more
Time is scarce, workloads are piling, emotions are high – whatever the justification for a poor brief, trust us, it’s really not worth it. Yes, in theory, you might be saving time and effort short term (one more brew, one more gossip about what Jill got up to on the weekend), but what you’ll not…
Read moreOur clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.
Also known as Dave (no, we’re not sure where that nickname came from either!), Dave has a long history of working alongside famous people – we’d like to include ourselves in this, but we’re not sure if that would be taking it a bit too far. Who? How? Why? You may ask? We couldn’t possibly say. *cough* One Direction *cough*.
Well, first up, Dave is good with technology – seriously good. He designs, codes, manages the production of film and even does a bit of filming himself. This is how he has ended up working on projects like The Apprentice, X Factor, Britain’s Got Talent and also with certain boy bands. Thankfully, Dave still likes to occasionally work with those of us who don’t have that celebrity status, and for that we’re truly grateful.
Nowadays Dave runs his own creative technology company – Percept Digital – and helps us with the technical management of events and film production. With expertise in directing films, production and advising clients on how to use technology to better tell their stories, Dave is quick to adapt to unusual set-ups and solve other production problems such as bulk edit automation, fast-turnaround workflows and user-generated content. Consequently, projects and campaigns that he’s been involved in have received over a billion YouTube views. There really isn’t much he doesn’t know about production and digital tech.
We really like Dave – he’s a lovely guy – so we know you will too.
Click on the strategic insights below for some more chatter from the Coussins team.
Want to increase your sales and customer engagement in 3 simple steps? How you ask? By creating compelling content in a way your customers can understand. Did you know: The lifespan of a tweet is a mere half an hour? To connect with your audience, you need powerful words and actions to break through the…
Read more This week we’re taking a look at project planning. You can read our blog post on five reasons to add project planning (back on) to your list here but before you do, please take part in our poll of the week, just for fun! Why is project planning and management important to you? It helps me…
Read more The digital landscape is constantly changing. Jump back 15 years and YouTube, Twitter and Facebook hadn’t even been created. Go back 10 years, and no Instagram – that’s right, instagrammable wasn’t even a word! Over the years we’ve seen digital trends come and go, and yet there’s no coming and going in this area. Video…
Read more April 2021 / 5 minute read Abraham Lincoln once famously said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. While maybe not the fastest axe sharpener, Lincoln was certainly sharp when it came to his process. Copywriting is a big part of what we…
Read more March 2021 / 5 minute read Digital newsletters are a great marketing communications tool, they’re powerful, they work and they’re super low cost too. They’re a great way of communicating and a highly effective way of linking to, re-cycling or highlighting your content. You may have customers that you need to update regularly, or encourage…
Read more February 2021 / 5 minute read Whilst organising and managing client events isn’t exactly a stress-free task, it is one that can be extremely rewarding in terms of marketing strategy, especially during these times where how we host and organise events has had to change drastically – from the physical in-person to virtual. So as…
Read more February 2021 / 5 minute read Checking your work is important. Like it or not, people judge us for the way we articulate subjects – they form an impression of us – whether as an individual, brand or organisation – negative or positive, from how we communicate in written form. Writing always needs to be…
Read more Excellent question. To optimise your website for voice search SEO, create your content around longer, question-based phrases, remembering to keep your answer to around 29 words. Like this is. That’s the short answer. But if you’re really going to hack VSSEO you should probably understand why exactly that’s the case. 50% of all internet queries…
Read more ‘Where is the knowledge we have lost in information.’ T.S. Elliot – The Rock Now, more than ever, all forward thinking enterprises realise the vital necessity of understanding their markets, customers, prospective customers, competitors and the environmental drivers which shape them all. Yet now, more than ever, with data analysts, analytics and big data all…
Read more We all know how important planning any project is, but for some reason it always ends up at the bottom of our list – and sometimes it doesn’t even make the list! Of course, no one likes to admit it – but sometimes you just don’t want to do it. And we’ve been there, we’ll…
Read more Having composed a piece of copy, it can be all too tempting to save and send without giving it another moment’s thought. Let’s face it, proofreading is hardly the most exciting of tasks; but we all know that it’s a key part of copywriting – don’t we?! The arguments for proofreading are relatively obvious. Typos,…
Read more It’s weird to think of a time when Twitter, or the rest of the digital world for that matter, wasn’t bombarded with those little slanted noughts and crosses grids. But the truth is, there really was a time when the mighty Twitter was just a string of texts with no collective association to similar tweets. …
Read more The term content marketing – the process of creating and sharing relevant media and written content consistently in order to attract and retain customers – has gained popularity in the past few years (although, in reality the process has been around for much, much longer!), so we thought we take a look at five of…
Read more If you’ve seen Don McMillan’s “Life After Death by PowerPoint” – a very funny exploration of some of the tempting features of PowerPoint – then you’ll know some common habits that are a sure-fire way to leave your audience either irritated, confused or just plain bored. Seven years on and you still see the same…
Read more After scaring ourselves with the looming threat of a robot invasion in the form of Siri, Google, Alexa and possibly even a real-life Sonny (for those of you who enjoyed the 2004 film, I,Robot) we thought with it being one of the top trends for 2018, we’d talk a little bit about voice search SEO…
Read more The key to a successful project is planning, so when it comes to beginning any project, a project plan should be the very first thing on your list. You’re in a rush and anxious to get started, and so it might seem counter-intuitive to delay the start of your project, that’s understandable. But we assure…
Read more When it comes to developing your cross-channel marketing communications strategy, it’s all too easy to look at digital as an add-on. Something you have to do too. But, you see, we strongly believe that’s the wrong approach. Because we believe that digital really is the core. If you think of it like an avocado –…
Read more In the premiere episode of the latest season of South Park, viewers watched as South Park characters deliberately triggered responses from Alexa, Google and Siri smart devices. Which, of course, are voice-activated devices that many viewers of the show own. This resulted in rather profane comments from those smart home devices (not to be repeated…
Read more Unless you’ve been living under a rock this past year, you’ve heard of GDPR – but just in case you’ve managed to miss it, GDPR refers to the General Data Protection Regulation, and it’s coming into effect on May 25th, this year. Now, what you may well be less familiar with is the ‘how will…
Read more Whether you’re consumer focused or B2B, selling products or services, employing five people or five million, one thing is certain across the board. What’s that? Well, as our heading might have oh so slightly given away (whoops!), it’s the benefit you’ll see in maintaining a consistent brand identity. Of course, the concept of a brand…
Read more In this video blog, Ricky talks about the ‘the mystery button’ and why it’s such a poor example of marketing and selling. Coussins Associates Video Blog: The Mystery Button from Coussins Associates on Vimeo. Coussins Associates have been providing outsourced marketing services for over 25 years – yikes! Our clients enjoy the benefits of an…
Read more It’s a question we get time and time again here at Coussins Associates, “what does outsourced marketing mean for me?”. So, in an attempt to set the record straight as they say, we thought we’d take a look at our top five benefits of outsourced marketing, and how it can help your business to become…
Read more Time is scarce, workloads are piling, emotions are high – whatever the justification for a poor brief, trust us, it’s really not worth it. Yes, in theory, you might be saving time and effort short term (one more brew, one more gossip about what Jill got up to on the weekend), but what you’ll not…
Read moreOur clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.
David’s our learning and development guru. As Managing Consultant at Next Curve Learning, with over 35 years in professional team and leadership development, David knows more than a thing or two about improving team performance so organisations and their leaders can deliver better results.
Working with Coussins Associates since 2010, David has collaborated closely with us on digital learning projects and blended learning programmes. In fact we work together on some of the biggest learning and development programmes in Europe. He helps us, help you to craft the right kind of programme that will aid your learning, whatever your preferred style – whether it be through e-learning, virtual classrooms, in-person, coaching or a blend of any and all of these.
Click on the strategic insights below for some more chatter from the Coussins team.
Want to increase your sales and customer engagement in 3 simple steps? How you ask? By creating compelling content in a way your customers can understand. Did you know: The lifespan of a tweet is a mere half an hour? To connect with your audience, you need powerful words and actions to break through the…
Read more This week we’re taking a look at project planning. You can read our blog post on five reasons to add project planning (back on) to your list here but before you do, please take part in our poll of the week, just for fun! Why is project planning and management important to you? It helps me…
Read more The digital landscape is constantly changing. Jump back 15 years and YouTube, Twitter and Facebook hadn’t even been created. Go back 10 years, and no Instagram – that’s right, instagrammable wasn’t even a word! Over the years we’ve seen digital trends come and go, and yet there’s no coming and going in this area. Video…
Read more April 2021 / 5 minute read Abraham Lincoln once famously said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. While maybe not the fastest axe sharpener, Lincoln was certainly sharp when it came to his process. Copywriting is a big part of what we…
Read more March 2021 / 5 minute read Digital newsletters are a great marketing communications tool, they’re powerful, they work and they’re super low cost too. They’re a great way of communicating and a highly effective way of linking to, re-cycling or highlighting your content. You may have customers that you need to update regularly, or encourage…
Read more February 2021 / 5 minute read Whilst organising and managing client events isn’t exactly a stress-free task, it is one that can be extremely rewarding in terms of marketing strategy, especially during these times where how we host and organise events has had to change drastically – from the physical in-person to virtual. So as…
Read more February 2021 / 5 minute read Checking your work is important. Like it or not, people judge us for the way we articulate subjects – they form an impression of us – whether as an individual, brand or organisation – negative or positive, from how we communicate in written form. Writing always needs to be…
Read more Excellent question. To optimise your website for voice search SEO, create your content around longer, question-based phrases, remembering to keep your answer to around 29 words. Like this is. That’s the short answer. But if you’re really going to hack VSSEO you should probably understand why exactly that’s the case. 50% of all internet queries…
Read more ‘Where is the knowledge we have lost in information.’ T.S. Elliot – The Rock Now, more than ever, all forward thinking enterprises realise the vital necessity of understanding their markets, customers, prospective customers, competitors and the environmental drivers which shape them all. Yet now, more than ever, with data analysts, analytics and big data all…
Read more We all know how important planning any project is, but for some reason it always ends up at the bottom of our list – and sometimes it doesn’t even make the list! Of course, no one likes to admit it – but sometimes you just don’t want to do it. And we’ve been there, we’ll…
Read more Having composed a piece of copy, it can be all too tempting to save and send without giving it another moment’s thought. Let’s face it, proofreading is hardly the most exciting of tasks; but we all know that it’s a key part of copywriting – don’t we?! The arguments for proofreading are relatively obvious. Typos,…
Read more It’s weird to think of a time when Twitter, or the rest of the digital world for that matter, wasn’t bombarded with those little slanted noughts and crosses grids. But the truth is, there really was a time when the mighty Twitter was just a string of texts with no collective association to similar tweets. …
Read more The term content marketing – the process of creating and sharing relevant media and written content consistently in order to attract and retain customers – has gained popularity in the past few years (although, in reality the process has been around for much, much longer!), so we thought we take a look at five of…
Read more If you’ve seen Don McMillan’s “Life After Death by PowerPoint” – a very funny exploration of some of the tempting features of PowerPoint – then you’ll know some common habits that are a sure-fire way to leave your audience either irritated, confused or just plain bored. Seven years on and you still see the same…
Read more After scaring ourselves with the looming threat of a robot invasion in the form of Siri, Google, Alexa and possibly even a real-life Sonny (for those of you who enjoyed the 2004 film, I,Robot) we thought with it being one of the top trends for 2018, we’d talk a little bit about voice search SEO…
Read more The key to a successful project is planning, so when it comes to beginning any project, a project plan should be the very first thing on your list. You’re in a rush and anxious to get started, and so it might seem counter-intuitive to delay the start of your project, that’s understandable. But we assure…
Read more When it comes to developing your cross-channel marketing communications strategy, it’s all too easy to look at digital as an add-on. Something you have to do too. But, you see, we strongly believe that’s the wrong approach. Because we believe that digital really is the core. If you think of it like an avocado –…
Read more In the premiere episode of the latest season of South Park, viewers watched as South Park characters deliberately triggered responses from Alexa, Google and Siri smart devices. Which, of course, are voice-activated devices that many viewers of the show own. This resulted in rather profane comments from those smart home devices (not to be repeated…
Read more Unless you’ve been living under a rock this past year, you’ve heard of GDPR – but just in case you’ve managed to miss it, GDPR refers to the General Data Protection Regulation, and it’s coming into effect on May 25th, this year. Now, what you may well be less familiar with is the ‘how will…
Read more Whether you’re consumer focused or B2B, selling products or services, employing five people or five million, one thing is certain across the board. What’s that? Well, as our heading might have oh so slightly given away (whoops!), it’s the benefit you’ll see in maintaining a consistent brand identity. Of course, the concept of a brand…
Read more In this video blog, Ricky talks about the ‘the mystery button’ and why it’s such a poor example of marketing and selling. Coussins Associates Video Blog: The Mystery Button from Coussins Associates on Vimeo. Coussins Associates have been providing outsourced marketing services for over 25 years – yikes! Our clients enjoy the benefits of an…
Read more It’s a question we get time and time again here at Coussins Associates, “what does outsourced marketing mean for me?”. So, in an attempt to set the record straight as they say, we thought we’d take a look at our top five benefits of outsourced marketing, and how it can help your business to become…
Read more Time is scarce, workloads are piling, emotions are high – whatever the justification for a poor brief, trust us, it’s really not worth it. Yes, in theory, you might be saving time and effort short term (one more brew, one more gossip about what Jill got up to on the weekend), but what you’ll not…
Read moreOur clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.
As joint CEO of leading London-based digital marketing agency, Energy House Digital (EHD), there really is very little that Mark doesn’t know about Digital Marketing. And if he doesn’t know it? Well, then it probably isn’t worth knowing.
Mark has been in Digital Marketing since 2008, when Facebook was just blowing up, Instagram was a distant dream and the internet was really taking the world by storm. So, it’s fair to say that his experience matches up to that encyclopaedic brain of his. Don’t believe us? Just take one look at his youthful face – he’s a digital guy for sure!
Together, Mark and the team at EHD assist us across the full range of Digital Marketing services including design and build, SEO, content marketing, PPC, CRO and analytics.
And because it would be selfish for him to keep all that juicy knowledge to himself, he also joins Ricky on various Learning and Development projects, providing courses which cover the full breadth of the Digital Marketing mix.
He helps us help you by offering a digital arm to our strategic and operational legs.
Click on the strategic insights below for some more chatter from the Coussins team.
Want to increase your sales and customer engagement in 3 simple steps? How you ask? By creating compelling content in a way your customers can understand. Did you know: The lifespan of a tweet is a mere half an hour? To connect with your audience, you need powerful words and actions to break through the…
Read more This week we’re taking a look at project planning. You can read our blog post on five reasons to add project planning (back on) to your list here but before you do, please take part in our poll of the week, just for fun! Why is project planning and management important to you? It helps me…
Read more The digital landscape is constantly changing. Jump back 15 years and YouTube, Twitter and Facebook hadn’t even been created. Go back 10 years, and no Instagram – that’s right, instagrammable wasn’t even a word! Over the years we’ve seen digital trends come and go, and yet there’s no coming and going in this area. Video…
Read more April 2021 / 5 minute read Abraham Lincoln once famously said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. While maybe not the fastest axe sharpener, Lincoln was certainly sharp when it came to his process. Copywriting is a big part of what we…
Read more March 2021 / 5 minute read Digital newsletters are a great marketing communications tool, they’re powerful, they work and they’re super low cost too. They’re a great way of communicating and a highly effective way of linking to, re-cycling or highlighting your content. You may have customers that you need to update regularly, or encourage…
Read more February 2021 / 5 minute read Whilst organising and managing client events isn’t exactly a stress-free task, it is one that can be extremely rewarding in terms of marketing strategy, especially during these times where how we host and organise events has had to change drastically – from the physical in-person to virtual. So as…
Read more February 2021 / 5 minute read Checking your work is important. Like it or not, people judge us for the way we articulate subjects – they form an impression of us – whether as an individual, brand or organisation – negative or positive, from how we communicate in written form. Writing always needs to be…
Read more Excellent question. To optimise your website for voice search SEO, create your content around longer, question-based phrases, remembering to keep your answer to around 29 words. Like this is. That’s the short answer. But if you’re really going to hack VSSEO you should probably understand why exactly that’s the case. 50% of all internet queries…
Read more ‘Where is the knowledge we have lost in information.’ T.S. Elliot – The Rock Now, more than ever, all forward thinking enterprises realise the vital necessity of understanding their markets, customers, prospective customers, competitors and the environmental drivers which shape them all. Yet now, more than ever, with data analysts, analytics and big data all…
Read more We all know how important planning any project is, but for some reason it always ends up at the bottom of our list – and sometimes it doesn’t even make the list! Of course, no one likes to admit it – but sometimes you just don’t want to do it. And we’ve been there, we’ll…
Read more Having composed a piece of copy, it can be all too tempting to save and send without giving it another moment’s thought. Let’s face it, proofreading is hardly the most exciting of tasks; but we all know that it’s a key part of copywriting – don’t we?! The arguments for proofreading are relatively obvious. Typos,…
Read more It’s weird to think of a time when Twitter, or the rest of the digital world for that matter, wasn’t bombarded with those little slanted noughts and crosses grids. But the truth is, there really was a time when the mighty Twitter was just a string of texts with no collective association to similar tweets. …
Read more The term content marketing – the process of creating and sharing relevant media and written content consistently in order to attract and retain customers – has gained popularity in the past few years (although, in reality the process has been around for much, much longer!), so we thought we take a look at five of…
Read more If you’ve seen Don McMillan’s “Life After Death by PowerPoint” – a very funny exploration of some of the tempting features of PowerPoint – then you’ll know some common habits that are a sure-fire way to leave your audience either irritated, confused or just plain bored. Seven years on and you still see the same…
Read more After scaring ourselves with the looming threat of a robot invasion in the form of Siri, Google, Alexa and possibly even a real-life Sonny (for those of you who enjoyed the 2004 film, I,Robot) we thought with it being one of the top trends for 2018, we’d talk a little bit about voice search SEO…
Read more The key to a successful project is planning, so when it comes to beginning any project, a project plan should be the very first thing on your list. You’re in a rush and anxious to get started, and so it might seem counter-intuitive to delay the start of your project, that’s understandable. But we assure…
Read more When it comes to developing your cross-channel marketing communications strategy, it’s all too easy to look at digital as an add-on. Something you have to do too. But, you see, we strongly believe that’s the wrong approach. Because we believe that digital really is the core. If you think of it like an avocado –…
Read more In the premiere episode of the latest season of South Park, viewers watched as South Park characters deliberately triggered responses from Alexa, Google and Siri smart devices. Which, of course, are voice-activated devices that many viewers of the show own. This resulted in rather profane comments from those smart home devices (not to be repeated…
Read more Unless you’ve been living under a rock this past year, you’ve heard of GDPR – but just in case you’ve managed to miss it, GDPR refers to the General Data Protection Regulation, and it’s coming into effect on May 25th, this year. Now, what you may well be less familiar with is the ‘how will…
Read more Whether you’re consumer focused or B2B, selling products or services, employing five people or five million, one thing is certain across the board. What’s that? Well, as our heading might have oh so slightly given away (whoops!), it’s the benefit you’ll see in maintaining a consistent brand identity. Of course, the concept of a brand…
Read more In this video blog, Ricky talks about the ‘the mystery button’ and why it’s such a poor example of marketing and selling. Coussins Associates Video Blog: The Mystery Button from Coussins Associates on Vimeo. Coussins Associates have been providing outsourced marketing services for over 25 years – yikes! Our clients enjoy the benefits of an…
Read more It’s a question we get time and time again here at Coussins Associates, “what does outsourced marketing mean for me?”. So, in an attempt to set the record straight as they say, we thought we’d take a look at our top five benefits of outsourced marketing, and how it can help your business to become…
Read more Time is scarce, workloads are piling, emotions are high – whatever the justification for a poor brief, trust us, it’s really not worth it. Yes, in theory, you might be saving time and effort short term (one more brew, one more gossip about what Jill got up to on the weekend), but what you’ll not…
Read moreOur clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.
We’re rather envious of Michael’s time spent working on Mars Confectionery and Pedigree Petfoods brands – we imagine a lot of time was spent indulging in Mars Bars and hanging out with feline friends. Apparently not, but it did involve eating a can of Pedigree Chum once. And that wasn’t for a bet.
Chocolate fingers (oh wait, that’s Cadbury’s, no?) and waggy tails aside, Michael did go on to become Managing Director of the UKs leading brand and innovation consultancy, CLK, so he knows his stuff.
Fluent in French, with some Spanish up his sleeve, Michael has worked in over 30 countries across a wide-range of industries; from alcoholic beverages and pharmaceuticals (we wouldn’t advise mixing!) to charities and trade associations. He’s since settled on his own consultancy, RML Partners and is a close associate and life-long friend to Ricky. In fact, they’re sometimes mistaken for brothers. Poor Michael.
He knows a lot about brand and new product development – how to position your brand and innovate in your portfolio, and how to even come up with a new brand or product in the first place. Which is why his work complements ours so well. Combined, we’ll give you the tools to design, strategise, communicate and build your brand, product portfolio or product and sell more stuff.
Click on the strategic insights below for some more chatter from the Coussins team.
Want to increase your sales and customer engagement in 3 simple steps? How you ask? By creating compelling content in a way your customers can understand. Did you know: The lifespan of a tweet is a mere half an hour? To connect with your audience, you need powerful words and actions to break through the…
Read more This week we’re taking a look at project planning. You can read our blog post on five reasons to add project planning (back on) to your list here but before you do, please take part in our poll of the week, just for fun! Why is project planning and management important to you? It helps me…
Read more The digital landscape is constantly changing. Jump back 15 years and YouTube, Twitter and Facebook hadn’t even been created. Go back 10 years, and no Instagram – that’s right, instagrammable wasn’t even a word! Over the years we’ve seen digital trends come and go, and yet there’s no coming and going in this area. Video…
Read more April 2021 / 5 minute read Abraham Lincoln once famously said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. While maybe not the fastest axe sharpener, Lincoln was certainly sharp when it came to his process. Copywriting is a big part of what we…
Read more March 2021 / 5 minute read Digital newsletters are a great marketing communications tool, they’re powerful, they work and they’re super low cost too. They’re a great way of communicating and a highly effective way of linking to, re-cycling or highlighting your content. You may have customers that you need to update regularly, or encourage…
Read more February 2021 / 5 minute read Whilst organising and managing client events isn’t exactly a stress-free task, it is one that can be extremely rewarding in terms of marketing strategy, especially during these times where how we host and organise events has had to change drastically – from the physical in-person to virtual. So as…
Read more February 2021 / 5 minute read Checking your work is important. Like it or not, people judge us for the way we articulate subjects – they form an impression of us – whether as an individual, brand or organisation – negative or positive, from how we communicate in written form. Writing always needs to be…
Read more Excellent question. To optimise your website for voice search SEO, create your content around longer, question-based phrases, remembering to keep your answer to around 29 words. Like this is. That’s the short answer. But if you’re really going to hack VSSEO you should probably understand why exactly that’s the case. 50% of all internet queries…
Read more ‘Where is the knowledge we have lost in information.’ T.S. Elliot – The Rock Now, more than ever, all forward thinking enterprises realise the vital necessity of understanding their markets, customers, prospective customers, competitors and the environmental drivers which shape them all. Yet now, more than ever, with data analysts, analytics and big data all…
Read more We all know how important planning any project is, but for some reason it always ends up at the bottom of our list – and sometimes it doesn’t even make the list! Of course, no one likes to admit it – but sometimes you just don’t want to do it. And we’ve been there, we’ll…
Read more Having composed a piece of copy, it can be all too tempting to save and send without giving it another moment’s thought. Let’s face it, proofreading is hardly the most exciting of tasks; but we all know that it’s a key part of copywriting – don’t we?! The arguments for proofreading are relatively obvious. Typos,…
Read more It’s weird to think of a time when Twitter, or the rest of the digital world for that matter, wasn’t bombarded with those little slanted noughts and crosses grids. But the truth is, there really was a time when the mighty Twitter was just a string of texts with no collective association to similar tweets. …
Read more The term content marketing – the process of creating and sharing relevant media and written content consistently in order to attract and retain customers – has gained popularity in the past few years (although, in reality the process has been around for much, much longer!), so we thought we take a look at five of…
Read more If you’ve seen Don McMillan’s “Life After Death by PowerPoint” – a very funny exploration of some of the tempting features of PowerPoint – then you’ll know some common habits that are a sure-fire way to leave your audience either irritated, confused or just plain bored. Seven years on and you still see the same…
Read more After scaring ourselves with the looming threat of a robot invasion in the form of Siri, Google, Alexa and possibly even a real-life Sonny (for those of you who enjoyed the 2004 film, I,Robot) we thought with it being one of the top trends for 2018, we’d talk a little bit about voice search SEO…
Read more The key to a successful project is planning, so when it comes to beginning any project, a project plan should be the very first thing on your list. You’re in a rush and anxious to get started, and so it might seem counter-intuitive to delay the start of your project, that’s understandable. But we assure…
Read more When it comes to developing your cross-channel marketing communications strategy, it’s all too easy to look at digital as an add-on. Something you have to do too. But, you see, we strongly believe that’s the wrong approach. Because we believe that digital really is the core. If you think of it like an avocado –…
Read more In the premiere episode of the latest season of South Park, viewers watched as South Park characters deliberately triggered responses from Alexa, Google and Siri smart devices. Which, of course, are voice-activated devices that many viewers of the show own. This resulted in rather profane comments from those smart home devices (not to be repeated…
Read more Unless you’ve been living under a rock this past year, you’ve heard of GDPR – but just in case you’ve managed to miss it, GDPR refers to the General Data Protection Regulation, and it’s coming into effect on May 25th, this year. Now, what you may well be less familiar with is the ‘how will…
Read more Whether you’re consumer focused or B2B, selling products or services, employing five people or five million, one thing is certain across the board. What’s that? Well, as our heading might have oh so slightly given away (whoops!), it’s the benefit you’ll see in maintaining a consistent brand identity. Of course, the concept of a brand…
Read more In this video blog, Ricky talks about the ‘the mystery button’ and why it’s such a poor example of marketing and selling. Coussins Associates Video Blog: The Mystery Button from Coussins Associates on Vimeo. Coussins Associates have been providing outsourced marketing services for over 25 years – yikes! Our clients enjoy the benefits of an…
Read more It’s a question we get time and time again here at Coussins Associates, “what does outsourced marketing mean for me?”. So, in an attempt to set the record straight as they say, we thought we’d take a look at our top five benefits of outsourced marketing, and how it can help your business to become…
Read more Time is scarce, workloads are piling, emotions are high – whatever the justification for a poor brief, trust us, it’s really not worth it. Yes, in theory, you might be saving time and effort short term (one more brew, one more gossip about what Jill got up to on the weekend), but what you’ll not…
Read moreOur clients range from major multinational companies and public sector organisations to small local businesses – all across a wide variety of industry sectors.