COUSSINS ASSOCIATES

So first of all we need to understand a few things. Like you, your business, your business model, your industry sector, your competitors, the value you add that differentiates your offer, your customers and prospects, and their motivations.

And then, of course, we need to understand the issue you’re trying to address, the challenge you’re trying to resolve, or the aspiration you’re trying to achieve. And we’re probably going to need to know why.

Sounds like a lot of things? Well it is, but these things are key to being successful. Any, and all of them, are going to influence the next phase – what we plan to do.

Depending on the requirement this can range from a simple project plan with agreed actions and timings to a full on annual or three-year marketing strategy and plan. We may need to do some work helping you develop your positioning or identify key segment priorities and turn them into personas.

Planning is key – it’s the preparation for action.

And – whatever the case we’ll always have an approved, fully costed work programme with delivery schedules that we can all agree to.

We are committed doers. We don’t just talk about it – we deliver it too. It’s key. This is where we deliver the promise to help you sell more stuff.

So, although we occasionally stop at the planning phase, leaving you to implement, we’re almost always involved in helping you action any planned approach.

That includes deploying any or all of the implementation mix – some examples of which you can see on our portfolio page. And it also includes reviewing the work afterwards, learning and improving for the next iteration.